Adam Braunstein

Mr. Braunstein, Principal Analyst and Research Director, brings 15 years of business leadership and IT consulting services experience to Robert Frances Group, where he helps clients address business needs with self-funding technologies and growth optimization strategies. He was most recently CEO of Media Lantern, a custom Web application and custom implementation business, where he tripled revenue and led a team in building industry-specific Web publishing solutions atop open source applications. Mr. Braunstein was with Robert Frances Group for more than a decade prior to that, where he authored research in the areas of application service providers, computer pricing and negotiation strategies, environmental issues and corporate social responsibility (CSR), financial models (ROI and TCO), leasing strategies, resource optimization, smartphones, and software as a service (SaaS) strategies.

He is a recognized author, speaker, and presenter, and has been consulted by top 100 vendors and IT executives at Fortune 1000 and Global 2000 firms. Areas of expertise include funding optimization, strategic and tactical assistance for marketing development, market analyses, product positioning, and sales methods and training.