Cal Braunstein

Chairman/CEO and Executive Director of Research
Robert Frances Group, Inc. (RFG)

Mr. Braunstein serves as Chairman/CEO and Executive Director of Research at RFG, and Chairman of the GreenWay Collaborative. In addition to his corporate role, he helps his clients wrestle with a range of business, management, regulatory, sustainability, and technology issues.

He has deep and broad experience in business strategy management, cost/benefit analyses, business process management, enterprise systems architecture, financing, mission-critical systems, project and portfolio management, procurement, risk management, sustainability, and vendor management. Cal also chaired a Business Operational Risk Council whose membership consisted of a number of top global financial institutions.

With more than three decades in the business – ranging from programming to marketing and strategy, to industry analyst, and to research executive – Cal focuses on IT optimization, procurement, and transformation issues. He assists with strategic planning, best practices, cost/benefit analyses (primarily ROI and TCO), financing, messaging, people management, cultural roadblocks, and sustainability. His goal is to help users and vendors make the right decisions and communicate their visions and initiatives in the most positive way possible.