Driving Innovation for Business Success
RFG Perspective: Innovation, the process of translating an idea or invention into a good or service that creates value or for which customers will pay, comes in many flavors. From a business perspective, it can be tied to existing core markets and offerings, adjacent spaces, or be transformational. The bolder the vision, the greater the resistance and inertia to adaptation. Nonetheless, companies need to continually innovate or face the prospect of losing their customers and markets to competition.
Driving Innovation for Business Success